During this year’s Grammy Awards, you won’t see Motley Crue perform at the ceremony or accept any awards, but the band’s music will appear in a new commercial. Their classic song ‘Home Sweet Home’ has been licensed by Coldwell Banker Real Estate LLC for the minute-long ad (watch above), which will use the hashtag #HomeRocks for social media.
Motley Crue haven’t released an album since ‘Saints of Los Angeles’ dropped in 2008, but they sure have been all over television and the Internet lately. The band lent ‘Kickstart My Heart’ to Kia for a commercial in 2012, which is still shown to this day. That same year, singer Vince Neil also starred in an ad promoting his ‘Girls, Girls, Girls’ strip club in Las Vegas. Bassist Nikki Sixx has also lent his image to Best Buy to promote his ‘Best Rock Picks.’
“Music and home certainly go together no matter where you are in the world, and we believe we have found the appropriate major events to showcase the emotional value we place in our homes,” says Sean Blankenship, Senior Vice President of marketing for Coldwell Banker Real Estate.
The Grammy Awards will air Jan. 26 at 8PM ET / 7PM CT. Meanwhile, Motley Crue are expected to announce details of their farewell tour in the very near future. Click below for the latest details.